Exlea Business Model

Extrinsic Music Group (EMG) with the Quea Model

Label Name: Extrinsic Music Group (EMG) Business Model: Quea

Extrinsic Music Group (EMG) & the Exlea Model: Empowering the Future of Independent Music

The Exlea Model: A Proprietary Revolution in Music Distribution

At Extrinsic Music Group (EMG), we are proud to introduce our groundbreaking Exlea model, a proprietary approach to music distribution and artist empowerment. In a world where independent artists face mounting challenges in navigating the music industry, we have designed Exlea to provide freedom, support, and control for artists, while enabling them to thrive on their own terms.

The Exlea model is built on the principle that artists should own their music, have full creative control, and retain the majority of their royalties. This innovative hybrid model blends the best features of both traditional labels and modern distribution services, offering a comprehensive solution that respects an artist’s independence while providing the resources they need to succeed.

The Exlea model—developed and refined by EMG—represents our commitment to reshaping the music industry for the better. With Exlea, artists are not bound by restrictive contracts or hidden fees. Instead, we offer flexibility, transparency, and empowerment, allowing artists to focus on what they do best—creating music.

How the Exlea Model Works: Key Features & Benefits

The Exlea model is designed with artists in mind. It’s a dynamic, project-based system that empowers artists while providing the professional support they need to thrive. Here’s a breakdown of how the Exlea model benefits you:

1. Full Ownership of Music: Empowering Artists

Under the Exlea model, artists retain 100% ownership of their master recordings. We believe in putting artists in control of their own work, ensuring they benefit from the long-term revenue streams created by their music.

  • 100% Master Rights: You own your music, period. EMG doesn’t claim any rights to your master tracks, meaning you retain complete ownership and control.

  • 90% Royalties: With Exlea, you earn 90% of royalties from streaming, sales, licensing, and other revenue streams. This ensures that you’re compensated fairly for the success your music generates.

2. Project-Based Flexibility: Forge Deals

The Exlea model is project-centric. Rather than locking you into a long-term contract, each project (single, EP, album) is treated as a separate agreement. This allows you to remain agile, choosing how and when to release new music, while benefiting from professional support for each project.

  • Forge Deals: Each release is a separate project deal, with a 10% distribution fee applied to each project. This allows you to maintain flexibility, re-partner with EMG for each project, or work with other platforms as needed.

  • No Binding Contracts: Our model doesn’t require long-term commitments. You have the freedom to release your music when and where you want, without the pressure of an ongoing agreement.

3. Label-Like Services: Professional Support, No Strings Attached

While artists retain full control over their music, Exlea also provides the support and resources typically offered by a traditional record label. From branding and marketing to PR and playlist pitching, we offer the services that help artists grow without demanding ownership or creative control.

  • Free Label-Like Services: EMG provides essential services such as branding, PR, creative consulting, and playlist pitching to help you build your brand and gain visibility.

  • Creative Independence: You set your own release schedule, determine your creative direction, and make the final decisions about your music. We’re here to support, not control.

4. The Exlea Boost: Amplified Promotion & Growth

The Exlea Boost is a unique promotional service built into the Exlea model, designed to enhance the visibility of each release through targeted, data-driven marketing campaigns. This program is tailored to your needs and helps ensure your music reaches a broad audience.

  • Tailored Marketing Campaigns: We use cutting-edge data analytics to design customized promotional strategies for each release, helping you target the right audience across platforms like Spotify, Apple Music, and YouTube.

  • Strategic Playlist Placements: Through our extensive industry connections, we work to secure premium playlist placements for your music, ensuring maximum visibility.

  • Social Media & Influencer Marketing: We leverage our network of influencers and social media partners to promote your music, amplify your reach, and connect with new fans.

5. Reinvestment in Growth: Sustainable Support

The 10% distribution fee from each release is reinvested to improve the Exlea model, ensuring that the platform continues to evolve and meet the needs of all artists. This fee supports:

  • Technology Upgrades: We constantly improve our distribution technology to make your experience seamless, efficient, and intuitive.

  • Artist Education: We provide workshops, webinars, and other resources to help artists navigate the industry and grow their careers independently.

  • Expanding Partnerships: Reinvesting funds allows us to secure more partnerships with platforms and industry players, providing additional opportunities for artists to succeed.

The Vision for the Exlea Model & EMG

The Exlea model is not just a business framework; it’s a vision for the future of the music industry—one where artists have full ownership of their music, access to world-class support, and the freedom to build a sustainable career. We envision a future where independent artists are empowered to succeed on their terms, with a system that is fair, transparent, and supportive.

At EMG, we are constantly evolving to meet the changing needs of today’s music landscape. By 2026, we hope to have revolutionized the way artists interact with the industry, creating a cleaner, fairer, and more transparent music ecosystem.

Glossary

  • Master Recordings: The original version of a track or album. With the Exlea model, artists maintain 100% ownership of their master recordings.
  • Royalties: The earnings from your music. Under the Exlea model, artists retain 90% of the royalties generated from streams, sales, and licenses.
  • Forge Deals: Project-specific agreements where artists and EMG collaborate on individual releases, with 10% fees applied to each project.
  • Exlea Boost: A tailored marketing program that includes playlist placements, social media campaigns, and targeted promotions designed to boost the visibility of each release.
  • Label-Like Services: Professional services such as branding, PR, creative consulting, and playlist pitching that help artists promote and grow their careers.
  • Reinvestment: The process by which the 10% fee is reinvested to improve Exlea’s technology, expand artist support services, and grow the platform’s capabilities.

Why Choose the Exlea Model?

The Exlea model was created with one goal in mind: to give artists the freedom to create, promote, and profit from their music on their own terms. By choosing EMG and Exlea, you are partnering with a company that understands the challenges you face and is dedicated to helping you succeed.

If you are an artist who values ownership, flexibility, and sustainable growth, the Exlea model is the solution you’ve been looking for. Join us today and let’s build a future where you, the artist, are in control.

Contact Us

Ready to take your music career to the next level with Exlea? Reach out to us now and discover how we can help you succeed.